LendUp Volunteer Day!

Last week the LendUp team volunteered their time to help the youth and teens at the Shih Yu Lang Central YMCA. They helped the teens prepare a delicious spaghetti dinner, and while some where in the kitchen LendUp helpers assisted some teens with their resumes too. The best part of the day was being able to enjoy the outdoors by playing some soccer, basketball, jump rope and even some light gardening! The teens and youth had an amazing time. Thank you for spending the day with us!

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Thank you again LendUp for hanging out with us last week. We had a blast spending time with you and enjoyed your company. Come by to visit anytime!

Be ready for some more info on personal finance, next workshop will be at the YMCA May 1st, please contact if any of your teens are interested in learning more!

You’re Never Too Young To Learn About Finance!

Marketing Secret Weapon for Brands are Viral Videos

Brands are now fully immersed in the viral video world. Branded videos spread like wildfire for the same reason non-branded videos go viral: They’re compelling and shareable. Videos should prompt people to engage with a brand in a genuine fashion ultimately, people share viral videos because they’ve stumbled across something they think is worth spreading the word about, regardless of a brand’s ulterior motives.

A YouTube video lets brands be more experimental and risky than a TV, print or sidebar ad just check out Virgin America’s daring ad from last year, which is a flight safety video. If a picture’s worth a thousand words, then a video’s worth thousands more. Branded videos can also be as long as necessary, as opposed to a standard 30- or 60-second TV spot.

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if viewers make it to the end, like what they see and, upon seeing the brand’s name, are pleasantly surprised — that’s a win.

Perhaps the most popular examples of “brand withholding” are the prank videos from Kimmel, such as the recent “Worst Twerk Fail Ever” and “Epic #SochiFail: Wolf in my hall. ” These types of buzz worthy videos get everyone talking and promote Kimmel’s personal brand and he gets away with it due to the nature of his profession. ” These types of buzz worthy videos get everyone talking and promote Kimmel’s personal brand and he gets away with it due to the nature of his profession. All-in-all, there are a number of strategies brands can employ when it comes to approaching branded viral videos.


Technology and Trends are Revolutionizing the Classroom

Laptops and tablets have been part of classroom culture for years, but the way some schools are utilizing these tools is nothing short of revolutionary. From paperless classes to personalized math lessons, educators are using technology to challenge their strong students and give extra support to the weak. Along the way, they are changing the way they teach as they adapt to the way students learn. Google’s online word processor, Google Docs, has entirely transformed the way teachers can support students through the writing process, from the first brainstorming activity to the feedback provided to students on their final drafts. Students can instantly share their essays with their teachers to receive immediate replies to their questions. Rather than having to print a copy to, then waiting for the return. Students have the support they need with the convenience of technology.


There is no question that technology in education has become a major trend. Students of this generation have more access to technology and digitalized learning methods than ever before. Tablets can offer the ability to constantly update material rather than waiting for an entire book lifecycle, which would allow students to receive the most up to date information in rapidly evolving subjects such as science.  Mobile learning is hardly a new trend, but we have now reached the point with near ubiquitous cellphone ownership among adults, and growing ownership among children. More than three-quarters of teens own a cellphone, and about 40% own a smartphone. As such, these mobile devices will help unlock some of the promise of “anytime, anywhere” learning opportunities.

“If there was any doubt in our mind that we were beyond the tipping point in terms of kids carrying a computer in their pocket, backpack or purse, we’re there.”

With Earth Day on the horizon, Skype shared an adorable video of a class of UK students getting an interactive lesson about endangered penguins from Rifqah Taliep of The Southern African Foundation for the Conservation of Coastal Birds. By registering for the Skype in the classroom community, teachers receive free Skype Group Video Calling for 12 months as a special benefit of the program. Skype can tell real stories that can be told by real people. Empowering our youth anywhere around the world is a great example of what technology is capable of.

“It’s difficult for children to imagine what is going on in the world”– Dan Mount Egglescliffe Primary

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Social Media Can Be Used for Good

While social media typically gets a bad rap, it has also been 
used for good and to further noble causes. Kids and teens have used social media to fundraise and contribute to efforts of charity and nonprofits via social media all around the world.

As Unicef Sweden recently pointed out, a “like” on Facebook isn’t going to save lives, money is, and the growing opportunity is for charities to use social media to receive donations directly. Because the price of entry to social media is much lower than marketing through traditional broadcast channels, charities have the opportunity to garner donations regardless of their size.

In the last year Kids Company has undertaken a series of initiatives to engage people with high quality content that leads to invitations to donate instantly. Using the six-second mobile app Vine, they created a series of videos showing children in disadvantaged situations. People that watched it and then donated money to ‘make it stop’, instantly received a follow-up Vine showing the children in happier situations.

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HACKtivation for the Homeless

After 3 days of hacking for the HACKtivation, local non-profits and programmers joined forces to support the homeless. Many homeless organizations just needed a way to turn paperless, or a simple website. Unknown of the possibilities of technology, ReAllocate has connected the resources through HACKtivation. By connecting this community together we are working in a positive way to better assist the homeless.

Make sure to check out Deleano Seymour for more on Tenderloin Walking Tours, a great man with a past and because of supporters he has a future!

Working with two teens from the Central YMCA in the Tenderloin, our team focused on helping homeless women who are victims of domestic violence. By creating a texting platform, homeless women who are in need of direct help, or are in need of a woman mentor SFW (Safe for Women) can assist them.

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Join now on GitHub and contribute to our project on Heroku. As a non profit, connect with us and use our platform to connect your volunteers and help us find mentors.

Thank you ReAllocate for putting this event together, we are very excited for the next one!

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Hacking for a Purpose

San Francisco has been working on cleaning up and clearing out the homeless in many areas in city. In the Tenderloin, a historic place that houses many families below the poverty line. Is also called home to many homeless individuals. By trying to clear out the homeless, what has happened is people don’t see the homeless as people no longer.


Hackathons mainly consist of a large group that meets to engage in collaborative computer programming for new web or mobile services. Instead Reallocate has put together a HACKtivation for the Homeless. Joining non-profits and tech companies to collaborate together to address civic issues and more importantly address the homelessness.


Pop17 is working with YMCA urban services and Glide to build an app to support woman who have been victims of rape. Giving these homeless women an outlet, and source of contact to confide with other woman for support. By creating this chat support, women mentors for live chat and mentorship with other women who are successful strong independent women.






At HACKtivation for the Homeless we are hacking for a purpose, and hacking to develop apps that will create change, and giving the homeless a voice to help us understand their struggles and what they think needs to change. By working together, we are connecting our youth and community with the homeless to make that change!